Jim Murray MBE is an actor who features in The Crown and Masters of the Air. Beyond the screen, Jim is a fierce advocate for Britain’s rivers and the endangered wild Atlantic salmon. A lifelong fly fisherman, Murray founded Activist Anglers in 2023 to empower and educate anglers to protect their local waterways.
He combines his passion for conservation with creativity. His 2024 exhibition Creatures of Light at the Royal Watercolour Society submerged canvases in ten key UK salmon rivers to reflect their habitats using natural pigments, raising awareness and funds for the Atlantic Salmon Trust, where he serves as an ambassador. Jim also hosts the acclaimed podcast The Last Salmon and is instrumental in Project White Hart, a pioneering salmon restoration effort for the Test and Itchen chalkstreams where he lives.
Daniella is a trustee of River Action and the Founder and CEO of Waterwatch UK, a grassroots
organisation working to stop pollution across Britain’s waters by holding water companies,
regulators, local authorities and government to account. She founded the organisation after
witnessing sewage discharged into the Thames estuary and has since led the creation of
community groups and Water Summits to drive systemic, community-led change.
With a background in charity governance, CRM systems and stakeholder engagement, Daniella
brings operational expertise and a strong focus on transparency, participation and impact. She
believes practical, collective action is key to restoring the health of the UK’s waters and is
committed to building a national network of empowered communities.
Daniella is also Rear Commodore of her local sailing club and a year-round cold water swimmer,
often found out on the support boat during the racing season. Her connection to the water fuels
her commitment to change.
Emma is Chair of the Alexander Mosley Charitable Trust which supports a number of charities campaigning for the environment. Emma is passionate about soil and river health. She lives on an organic small holding in Gloucestershire.
She was previously a consultant in financial communications for Financial Dynamics in London and in Paris, before becoming a French equities salesperson for Natixis bank in Paris. She holds a Masters in Economic History from the London School of Economics and has a special interest in ways in which government policy can impact change.
James Macpherson is the former Deputy Chief Investment Officer of BlackRock’s Active Equity business managing assets of $280bn worldwide and was for many years a senior fund manager and head of their market leading UK Equity Team. He was the senior investor on BlackRock’s Global Environmental Social and Governance ‘’ESG’’ Policy Group and was Chairman of the ESG Policy Group in Europe. His experience of holding companies to account for their actions in the application of ESG standards will be invaluable to River Action’s work.
