
Following legal advice, River Action has filed three complaints to the ASA, after a strong body of evidence suggests that Red Tractor’s advertising, website and YouTube content is misleading consumers. River Action to initiate Advertising Standards Authority complaint into Red Tractor Assurance scheme following damming environmental report River Action is a campaigning body committed to addressing the severe problem of river pollution. Our purpose is to apply pressure on industrial and agricultural producers to take greater responsibility for remedying the adverse impact their supply chains are having on the environment. Latest News
News
Healthy rivers are an influential voting issue for almost half of British Public
River Action Issues Complaints to Advertising Standards Agency in response to Red Tractor’s Misleading Marketing Claims
Senior Communities Coordinator joins River Action
New Campaigns Coordinator joins River Action
River Action to initiate Advertising Standards Authority complaint into Red Tractor Assurance scheme following damning environmental report
River Wye catchment area landowners, businesses and clubs may have legal claim for damages against chicken producers for pollution
River Action challenges Environment Agency for failing to protect rivers from agricultural pollution
International Women’s Day 2023: Women at the heart of the plight to Rescue Britain’s Rivers
RIVER ACTION’S ‘PLAN TO SAVE THE WYE’ CAMPAIGN: ONE YEAR ON
New Communications Coordinator joins River Action
River Action welcomes new Campaigns Manager
Why we are not shopping at Tesco this Christmas…
Generous funders back our mission to rescue Britain’s rivers
New CEO joins River Action mission
River Action announces major expansion plans
Country & Town House Magazine launches charity partnership with River Action
River Action Letter to the new Prime Minister and Environment Secretary
River Action calls on Southern Water to take immediate action to stop sewage discharges in New Forest National Park
Campaigners call on Tesco to save River Wye from serious ecological damage
River Action raises over £50k for creative campaign
River Action calls on Government to support ambitious local bid to Landscape Recovery Scheme
River Action team appear in the ENDS Report Power List
Government must act urgently to save our rivers; proposed water quality targets represent a ‘death sentence’ for the River Wye
River Action urges again a meeting with Rebecca Pow
River Action launches matchfunding crowdfunder
River Action and Wye Catchment environmental groups call for meeting with Environment Minister
River Action raises £34,000 for Wye Valley citizen scientists
River Action launches its Plan to Save the Wye
River Action launches call for public help to save iconic river by funding citizen science pollution monitoring
River Action 2021 Impact Report
River Action UK appoints Board of Trustees
River Action Live: Ruth Chambers joins Marina Gibson
Press Release: Spending Review 2021
River Action Spending Review Submission 2021
Press Release: Campaigners call for urgent action from the poultry industry to save the River Wye
River Action Live: Join Marina Gibson in conversation with award-winning writer and journalist, George Monbiot
River Action’s ad campaign helps petition numbers to soar
Writing to your representatives to ask them to support action on the river pollution crisis
River Action urges Noble Foods to rethink its sustainability strategy as it fails to include river pollution as a key focus area…
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