Explosive Growth of Intensive Poultry Units (IPUs): Since 2016, intensive farming has surged by 20%. Today, 96% of UK chicken broiler meat comes from IPUs housing hundreds of thousands of birds.
A Dangerous Hotspot for Poultry Waste: Shropshire, alongside Herefordshire, leads the UK in poultry intensification. Each day, over 1,000 tonnes of poultry waste flood the region, much of it polluting the River Severn.
Outdated Pollution Models: The Environment Agency is still relying on 2010 livestock data for phosphate modelling and 2014 figures for nitrates—ignoring a massive spike in poultry numbers over the last few years. For instance, between 2011 and 2017 there was a 27% increase in permit-holding poultry farms across the UK. These models therefore drastically underestimate the environmental impact.
Lack of Supply Chain Accountability: Major food retailers remain unaccountable for their role in driving devastating pollution levels. It’s time for transparency and responsibility.