Alison Caffyn

Alison has many years’ experience of research and consultancy in public, private and academic contexts, largely specialising in rural regeneration and tourism development.

Prior to studying at Cardiff University, Alison was a freelance research consultant for ten years. Previously she was Senior Consultant at ECOTEC Research and Consulting in Birmingham and lectured at the University of Birmingham on tourism development and rural planning. She started her career working in tourism research and development in Cumbria and Loch Lomond and the Trossachs.

She held an advisory role at the National Trust (Midlands) for eight years and has been a member of the Shropshire Hills AONB Partnership for 15 years.