Cheeky Nandos

Thanks to our efforts, Nando’s committed to an independent audit of their suppliers. However, the outcomes of the audit have never been published, nor have they communicated how they plan to embed their water policy.

This is not good enough. We will continue to push Nando’s to make good on their commitments.

With sustained pressure from the campaign, Nando’s committed to undertaking an independent audit of its supply chain. This is an important step toward greater transparency, helping to identify any environmental issues linked to its sourcing practices.

Public perception of Nando’s plummets since the open letter’s publication.

According to YouGov BrandIndex UK, impression scores (general sentiment) dropped from 32.4 to 16.7 and customer satisfaction fell from 30.1 to 19.0.

A second Open Letter, signed by names including Robert Plant, Jo Brand and Poppy Okotcha, asks Nando’s to make a public statement about their audit and plans. Behind the scenes, River Action continues to pressure Nando’s to take action on their commitments.

River Action’s Chair, Jim Murray, braves icy waters in a suit to directly appeal to Nando’s CEO to do the right thing. It would have been hard to ignore with over 3 million views on Instagram alone.

Signed by over 30 celebrities, campaigners and environmental organisations, our open letter asked Nando’s for a meeting to discuss how they can lead the industry to river-safe chicken. Joanna Lumley, George Monbiot, Paul Whitehouse and many others signed their names.

Nando’s makes various sustainability commitments, such as using renewable energy in their restaurants, reducing plastic use, and setting science-based targets to reduce emissions. However, various webpages referring to their sourcing practices happened to disappear since our campaign began. Our collaborative post with Hugh Fearnley-Whittingstall called them out.

We asked the public to flood Nando’s CEO inbox asking him to design and implement a sector-leading commitment to rivers. Over 2000 people took part, willing him to take the opportunity to make Nandos an industry leader in responsible sourcing.

Parody adverts were placed on London’s tube network, reaching hundreds of thousands of people when Chris Packham graciously posing with one of the ads.

We mobilised our audiences to hijacking Nando’s social posts. Hundreds of people commented on Nando’s Christmas posts resulting in Nando’s being surprisingly quiet on Instagram for a week.

Following from that success, we got our loyal supporters to comment on Nando’s CEO Mark Standish’s New Year LinkedIn post, which resulted in his whole profile disappearing for a few weeks!

The campaign is launched with a dramatic banner drop over the Wye. Two young campaigners feature in the launch video, asking Nando’s to tell the truth.