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THIS IS SH*T!

BY RIVER ACTION AND YAMINATION STUDIOS

BREAKING NEWS: THIS IS SH*T!

The government is turning our rivers into a dumping ground. That’s why we’ve joined forces with our new friends Stephen Fry, Paul Whitehouse, Sunetra Sarker, Alexander Armstrong, Feargal Sharkey, Megan McCubbin, Hugh Furnley Wittingstall, (and more) who have lent their voices to rivers in our new animation series, asking:

“IF YOU GIVE A SH*T, DO SOMETHING ABOUT IT!”

The animations highlight the damaging impacts of sewage and agricultural pollution in our rivers in a humorous way. Recognise a vaguely familiar face sitting on the loo? How much longer will we have to swim alongside politicians’ ‘floaters’?!

Entire river systems in the UK are being poisoned by the waste from sewage discharge and intensive farming practices. This toxic cocktail of pollution is causing significant harm to river wildlife with only 14% of Britain’s rivers meeting good ecological status.

River Action is appealing to the government and all political parties to take urgent action on sewage pollution, agricultural pollution, chemical pollution, water abstraction, investment in enforcement and regulation and reforms to planning.

Charter For Rivers
THIS IS SH*T: CRAPPY EGGS
THIS IS SH*T: DIRTY DIARY
THIS IS SH*T: COMPILATION

“Rivers are a nation’s priceless couriers of life, health and beauty. Whether it’s swimming, rowing a boat, dipping a hand into the current, playing Pooh sticks over a bridge or sitting on the banks and watching the mayflies and dragonflies dance in the air. Rivers and streams bring us all solace and enchantment. To befoul them with our shit is a desecration of everything we should hold dear.”

Stephen Fry

“Due to the efforts of some dedicated people, we have all become aware of the terrible state of our precious rivers. Often this is the result of mismanagement and bad practices by our Water Companies; the very organisations that should be safeguarding them; and industrial farming. It’s time to call them to account. This aptly named animation ‘This is Shit’, reminds the powers that be that we won’t go away until we have clean rivers and coastlines.”

Paul Whitehouse

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