Following legal advice, River Action has filed three complaints to the ASA, after a strong body of evidence suggests that Red Tractor’s advertising, website and YouTube content is misleading consumers.
River Action to initiate Advertising Standards Authority complaint into Red Tractor Assurance scheme following damming environmental report
Following the completion of River Action's first year of campaigning, we publish our first Impact Report. The document assesses River Action's work during 2021 – both specifically regarding its campaigns relating to the pollution of the River Wye and the re-funding of the UK’s environmental protection agencies. And, more generally