Finance Manager joins River Action

We are thrilled to welcome Bic Jones as our Finance Manager at River Action!  In our latest blog, we get to know more about Bic and the role that she will play to help rescue Britain’s rivers.

Tell us about yourself…

I am originally from Vietnam and I have been living in North Wales just over 10 years now. I feel incredibly lucky to live in North Wales as it is such amazing place with beautiful mountains and beaches. I love gardening, growing flowers and vegetables. I get such joy and satisfaction when seeing their blossoms, fruits and the insects enjoying the flowers.

My life has changed a lot since coming here. Previously I lived in the capital of Vietnam where it’s very busy, noisy, and crowded. But I was very lucky to spend my childhood in the rural countryside where I was able to explore nature, spending time in the rice paddies, sweetcorn fields, building dens in the jungles and even seeing a snake in my house after a flood (that bit I don’t miss at all). You don’t see the children in the big cities doing that anymore and where agricultural land is rapidly turning into commercial buildings and more houses.

Coming to North Wales has given me the opportunity to be close to nature again, to be able to see the colour changes of the season, smelling the wildflowers and hearing the buzz noises form the bees.

What inspired you to join the River Action team and mission?

I have always had a close relationship with nature. I remember spending hours and hours playing in the rivers, watching the small fish swimming, playing water boat races until slowly I notice the rivers where I lived were no longer clear. The water was duller and duller, and I want my clean and clear rivers back. The pollution in the river is not just an UK issue but it is a global issue. I want to be a part of protecting and restoring our clean freshwater rivers.

You have worked for the North Wales Wildlife Trusts. Tell us about your work in the conservation sector – what experience will you be bringing to River Action?

Spending 5 years working at the North Wales Wildlife Trust has really shaped who I am, and where I want to be. I was incredibly lucky to work with amazing colleagues who are so passionate about wildlife and conversation work. Back then, I managed the finances for over 30 ongoing conversation and education projects at the Trust. I believe I can transfer my knowledge and skills from a well establish wildlife charity to River Action, a newly established charity, helping to shape and grow.

You spend some of your time at Kick It Out. Can you tell us about that. What have you learned about ethics, equality and diversity in the workplace?

My work at Kick It Out has helped me gain a greater understanding of discrimination issues, not only in football but in society in large. I have learnt a great deal about ethics, equality and diversity in the workplace. At Kick It Out we work with and recruit people from different backgrounds, genders and religion and treat all our staff equally regardless of their age, gender etc. We regularly discuss and organise staff training seminars on different diversity issues (sexism, antisemitism etc) to help raise our awareness and understanding of them better and how to tackle and address them. I can bring this understanding to River Action to help raise awareness of diversity and equality in the workplace.

Tell us about your new role as River Actions Finance Manager… What do you hope to achieve?

I am responsible for managing finance and operations at River Action. It is a very varied and dynamic role as my work will help to support to all staff at River Action, ensuring our financial systems and finances are in good shape and all internal policies are up to date.

You live in Wales which is where River Action ran its first campaign along the River Wye! Do you have a personal connection with rivers and wildlife and do you have a favourite Welsh River?

Spending my childhood near a river had built a strong connection between me and rivers. I am so lucky to live in North Wales where there are so many beautiful rivers nearby. We often spend our weekend family trip to go for a walk or cycle ride along the river. My favourite is Afon Goch, the one where it goes over the beautiful Aber Falls. However, there are so many to choose from in Snowdonia! and preserving them and other rivers is of great importance

‘RESCUE BRITAIN’S RIVERS’ Petition

Sign our new petition to Rescue Our Rivers and help a babble of voices become a mighty wave

The alarm has been sounded and thousands of people have responded – this is a freshwater emergency. A babble of concerned voices is fast becoming a mighty wave – and now you can add yours.

We have launched a new petition to Rescue our Rivers. We’re calling on Government and all political parties to adopt the simple, positive solutions set out in the Charter for Rivers to restore rivers to health for people and nature by 2030.

We’re very proud of the impact the Charter for Rivers has had since its launch last month (April 23). The Charter is backed by more than 50 influential organisations including environmental charities, community groups and sporting bodies, including the National Trust, WWF, the Soil Association, the Wildlife Trusts, the Rivers Trust, Save the Wye, the Angling Trust, British Canoeing, Swim England and British Rowing – as well as by individuals including Deborah Meaden, Iolo Williams, Megan McCubbin and Mya-Rose Craig. 
These steps include ending sewage pollution, stopping agriculture from polluting our rivers, preventing harmful chemicals at source and inspecting polluters in order to uphold the law. Solutions are possible. They require action, not just words, from political leaders of all parties and from the businesses that are responsible – directly or indirectly – for river pollution. 
We need to keep up the momentum to get this real change. That’s why this petition is so important. It calls on Government and political leaders to adopt the principles of the Charter and commit to restoring our rivers and freshwaters to health by 2030. The petition ensures that this Charter won’t be forgotten about or slip off the news and political agenda. It will show that hundreds of thousands of people want to see the principles of the Charter adopted by those who have the power to make the change.
And let’s not forget why this is so desperately needed – the UK’s rivers are in serious trouble. They are not fit to swim or play in, our wildlife is fast disappearing and freshwater is becoming more scarce in the face of the climate emergency. Sadly:
  • In 2022 alone, raw sewage was discharged into waterways over 300,000 times
  • 40% of river quality targets are not met because of failures caused by agriculture and land management
  • Extreme climate change-related weather conditions are worsening the situation, with more intense storms increasing sewage overflows and agricultural runoff and drier, hotter summers leading to an increase of life-smothering algal blooms
  • Water availability is decreasing, with the Environment Agency warning that water demand will exceed supply in England within 25 years. 
  • Our rivers are no longer suitable homes for wildlife: over 10% of UK freshwater species are threatened with extinction and two-thirds are in decline. 

So please join us, make your voice heard and show your support for the Rescue Our Rivers petition. Together, our ripples will be amplified – and the strength of feeling around river health will become an unstoppable wave.